Big agency or boutique, the CAROUSE team combines the best of both worlds. Savvy marketers know the key to success with any communications agency is finding the people with the right skills and knowledge to connect with your team, your brand and your story. Finally, you want a blend of knowledge and technical savvy to help your message break through and resonate with target audiences online and off. That’s what we do.
Our clients run the gamut from Canada’s hottest startups to some of the top digital advertising agencies in the world. CAROUSE fits comfortably in between, supplying corporate acumen and expertise to communicating a new company’s story, while collaborating with veteran marketers client-side or at your trusted agencies to provide hybrid PR services to global brands including Fedex, Mercedes-Benz, Sears and Bayer.
What’s “hybrid PR”? Quite simply it’s applying proven public relations strategies and tactics to reach audiences at every communications touch point that matters. New technologies today make it difficult for marketers to sustain relationships with customers at the same time that brand loyalty is waning. But by taking the time to map the customer journey, learning how and why they interact with your brand, then crafting the right message to be delivered through the most effective communication channel, organizations can harness the multitude of marketing options to be better connected with their audience then ever before.