BBDO Proximity Canada

Hottest agencies in town

BBDO is one of the largest advertising agencies in the world, but that doesn’t always mean they have time to tell their own stories. When a key media relations person left ahead of crucial awards season, BBDO and its digitial agency, Proximity hired CAROUSE to “hit the deck running” to help ensure they received maximum coverage for their efforts.

Based on two decades of experience working with many of the top agencies in Canada, CAROUSE quickly established the key media influencers that mattered to both agencies, ensuring that traditional and online media were blanketed. And that was a good thing as BBDO won Strategy Magazine’s Agency of the Year award, and not to be outdone, Proximity received digital Agency of the Year Award with coverage of its top campaign covered in outlets across the continent, including the Globe‘s marketing section read by prospective clients from coast to coast.