Blueprint for success

Blueprint is the world leader in collaborative requirements definition and management solutions for companies looking to improve the success of critical revenue-generating software projects. Blueprint transforms the business-IT relationship into a visual and engaging collaboration, enabling a unified approach that results in on-time, and on-budget applications.

On the verge of landing $16M of new funding, Blueprint brought in CAROUSE to work with it in-house team to shape the story to gain maximum traction — resulting in a wave of coverage from North American media including VC publications and leading bloggers. As part of a second wave of outreach, CAROUSE pulled out the rather complex elements of Blueprint offering to craft a compelling pitch to announce the launch of “cloud-based” version of its software that is used by many of the globe’s largest banks.

An article offering tips on how to streamline IT processes in the Globe and Mail helped simplify the offer, along with a compelling infographic designed to provide media and prospects with a visual story of how Blueprint’s software reduces the “collaboration gap” between business requirements and the IT people who build applications.