gShift Labs

gShift Labs

Founded in 2009, gShift Labs is changing the way people think about and perform organic search optimization. The startup’s industry leading software system, Web Presence Optimizer™, is helping marketers and agencies across North America and globally track, monitor, measure and report on their entire web presence for improved SEO results.

Co-founder Krista LaRiviere consulted with CAROUSE ahead of a major funding announcement. As a serial entrepreneur she realized the importance of media relations in helping drive awareness of a company’s brand. CAROUSE worked with gShift and a range of investors to shape a story that would provide a “news hook” on which to launch gShift’s awareness campaign.

We then held a media conference at its new office, invited a federal minister, and garnered tremendous coverage in a range of business and technology publications. gShift and its serial entrpreneur founders, Krista and her part Chris Adams, have gone on to become leading spokespeople for the startup scene in Canada, with media calling them, rather than the other way around.